Two weeks ago, we launched our first ever subscription offer (our “Season Pass”). I am really excited to be able to give our repeat attendees the chance to see all of next year’s productions at a significant discount.
While I hope that people take advantage of this great offer, I also don’t have any unrealistic expectations of a massive subscriber base. It’s certainly not that I don’t believe that there are lots of people out there who love our shows; I’m just skeptical as to how many people today like to buy early and in bulk, even when discounting makes it advantageous to do so. More