In The News


Victoria Barber (she/her)

Victoria is an experienced arts marketer and producer with a demonstrated history of working on large-scale commercial productions, new Canadian content, and site-specific theatre. She is skilled in content creation, audience development, and event management, and has developed a deep understanding of both the not-for-profit and commercial theatre landscape of Toronto and Canada. Currently, the Director of Marketing & Engagement for The Musical Stage Company, Victoria has worked in partnership with a variety of organizations including Mirvish Productions, The Art Gallery of Ontario, The National Arts Centre, Canadian Stage, Theatre Passe Muraille, Yonge Street Theatricals, and The Royal Conservatory.  A dedicated instructor, Victoria has taught Arts Marketing at Centennial College and Ryerson University.

Victoria has an Honours Graduate Diploma (Arts Management) from Western University and is a graduate of Seth Godin’s altMBA. Victoria is proud to be part of The Musical Stage team and to contribute to the thriving Toronto arts community.